SEO was pretty simply a few years back, but fierce competition as well as other marketing techniques including pay-per-click (PPC) advertising have driven website owners to take immediate action to make sure their websites are SEO friendly.
In this article, we’ll discuss a few techniques involved on a website that makes it easily recognizable by the major search engines. After all, what’s the use of having a website if it cannot be found? It was in the start of the internet boom that websites appeared in the search engine results as they were created. Now it takes a lot effort, patience and proven techniques in order to be found on the web.
Many people, including company owners or bloggers create websites not specifically for themselves but in order to reach out to other people to either educate them on a particular matter or to sell a product or service. SEO definitely helps in improving this visibility of the website. Since search engines now use specific algorithms to rank websites, the SEO methods and techniques used on any given website must conform to these methodologies. This technique is normally referred to as “white hat” SEO listing.
Keywords and Links
It is all about keywords and backlinks that make a website SEO friendly. A basic formula to understand is great content plus quality links equals search engine success. The SEO techniques target the search criterion that is based on text, images and links. These are targeted based on web preferences. SEO methods deal with all the content and design of a website and create aspects that are easily recognizable by the search engines.
The techniques used in SEO may require editing the entire content of the website in order to make relevant keywords part of the content. Keyword implementation is a very important aspect of SEO. These are words or phrases that people type in the search engines when they are looking for good results. It is important for websites to have these keywords implemented in the content in order to rank high. I recommend that the first, second and third paragraphs of any page should include at least one of the keywords or key phrases. The second important aspect is the structure of the website that should be easy to navigate by the end user as well as the search engines.
The more simple the code and the faster your server loads your website, the better ranking your website will have.
Another great technique is to get link generation. You can accomplish this by requesting others high ranking sites point to your website. As the search engines find more of your links, your site’s popularity and ranking will start increase. Also, I highly recommend using Google’s new backlink tool.
Categories of SEO
It is also important to understand that there are two very important categories of SEO; white hat SEO strategies and black hat SEO strategies. The white hat strategies use the natural methods to derive results whereas black hat strategies use various quick and illegitimate techniques that might provide a high ranking to a website but can also cause the site to be blacklisted when caught. In most cases, your site can be permanently banned from ever getting found! If you’re planning on hiring someone or a company that specializes in SEO services, be sure to choose a reputable company who implements only white hat SEO services.
Evolution of SEO
The development in SEO techniques and methods are still evolving as newer technologies and methodologies are being developed to achieve high search engine rankings and generating relevant traffic through appropriate marketing. This is also because the search engines change their algorithms frequently and the SEO techniques need to be updated with them to perform better. SEO is the buzz today and if you’re concerned about being lost in the thousands of websites being developed daily, then you need to get your website ready for SEO.